Twitter has taken the Internet by storm in recent months, but there are still a lot of people and businesses who haven’t signed on or who have but just don’t get it. More than any other communication method, Twitter can be a bit like trying to sip from the fire hose. And to keep that water metaphor going, if you jump directly into the deep end of Twitter you will either drown or be eaten by the sharks.
The key to Twitter is in remembering that it is a communications medium, and to truly communicate the conversation must be two-way. You should be looking for quality in those you follow and who follow you, not quantity. Start by following your friends and business colleagues. Only after you get comfortable should you really start branching out. And, like any good conversationalist knows, the best way to interact with people is not by lecturing but by asking intelligent, open-ended questions. If you need help, just ask and people will usually jump right in.
Finally, so that you will be taken seriously and get the most out of your Twitter experience, there are a few things you need to do early on. The pointers below won’t change your life, but they will change your Twitter outlook. Just as with any professional presentation, you need to be aware of how people see you online and how that image creates an impression of you and your business.
- Fill out your Twitter profile completely. This means name, location, bio, and URL. Nothing is more frustrating, and confusing to me, than to go to the Twitter profile of a company or professional and find nothing there. Would you hand out a business card that listed no means to contact you? Then why would you have a profile with no URL? As for the geographic location, it doesn’t need to be specific but should at least let people know what time zone you are in. You can set all this by clicking on “Settings” up in the top right of your Twitter screen.
- Change the default avatar. The avatar is that little picture that appears beside each tweet to represent you. The default one is ugly, means you didn’t care enough to change it, and represents you in a bad way. Preferably change it to a nice little picture of yourself, but at least change it to a picture or logo of some sort. People come to recognize those avatars, so chose something that you want to be identified with – and the default one isn’t it. You can set you avatar picture by clicking on “Settings” and then “Picture” up in the top right of your Twitter screen.
- Don’t follow too many. Especially while you are still learning and gaining speed, don’t follow too many people. First of all, you will get swamped and get lost. Second of all, other people gauge how “real” you are by how many people you are following vs how many are following you. So, if you have followed 700 people but only 10 are following you – chances are pretty good that you are a spammer of some sort. Try not to follow more than about twice as many people as are following you. So, if you only have 5 people following you, don’t follow more than 10. I know it can be hard, but if you start by following your friends, colleagues, and me(!) you will find you can build number fairly quickly. Remember, the goal here is quality not quantity.
- Give it a rest. OK, this is an odd one, especially for me. The truth is though that there are times when you should just step away from the keyboard – or cell phone as the case may be. If you are using Twitter for professional purposes, then you really don’t want to tweet when you are inebriated, under medication, or very late at night. The Internet has a very long memory and the things you say have a way of coming back to haunt you. Additionally, people who are following you for your professional wisdom may get tired of hearing about where you are going to lunch. Sure you need to inject some humanity and humor into your messages, just be careful not to overdo it.
Twitter can be daunting so take it slow but don’t give up. And don’t forget to follow me and send me a tweet!
Tags: advice, internet, news, rules, twitter
Presented here for your approval are a few handy free web-based utilities that will help with some bothersome tasks. None of these utilities is complicated or difficult to use. They are also probably not something you are going to use every day. But, when you need the service they have to offer, you usually need it badly and quickly!
The first is CometDocs which will convert documents from one format to another. The most powerful conversion in my book is the conversion of PDF files to Word or text documents. Not only does this make all those frustrating read-only files editable, but it maintains the formatting and is far less prone to error than OCR. I have tried this conversion on multiple documents and have had consistent success. Beyond converting PDFs, CometDocs can transfer between all sorts of Office and Graphics files. The utility is quite easy to use in that after the free sign up, all you do is upload the file to the service and it is email back to you.
Another on-line utility that I use all the time is WordOff. When you generate html files for a website with Microsoft Word, Word puts tons of extra code in the document that not only bloats the file, but can also mess up the formatting. WordOff just strips all that extra Microsoft Formatting out. Just the kind of utility I like – a one trick pony that does that trick to perfection.
Finally, a service called DialMyCalls is excellent if you need to keep groups of people updated by phone on news, events, or statuses. After signing up, you can record short phone messages of up to 30 seconds and the service will then broadcast that message out to the list of phone numbers you establish. DialMyCalls is free for one message per day to up to 25 people. That would roughly cover a small office or youth soccer team. If you need more people or messages, you can sign up for the pay service at rates of 7 cents per call or less. A great time saver if you have lots of calls to make and also don’t want to get caught talking to lots of people because you have work to do!
So there you have some useful tools that can help solve that one particular problem you might be having. Bookmark them and store them away under “Web Tools” and just pull them out of the toolbox when needed. And don’t forget about DropBox for online file storage and sychronization and Mozy for backups. All free, and all great.
Tags: advice, file conversion, internet, Office, utilities
If you are involved with a not-for-profit or charity organization of any sort, from school or church to community outreach or civic charity, you know how tight funding can be and how hard it can be to get the computer equipment and software that you need. What you probably didn’t know is that companies like Microsoft, Adobe, Symantec, and Intuit donate millions of dollars in software to organizations just like yours. The problem is just getting your hands on it. That is where TechSoup comes in.
TechSoup is an organization dedicated to getting software and hardware to the not-for-profit organizations who need it. They process the requests, do most of the legwork, and get you what you need to get your mission accomplished. Think of this, Microsoft Office for the Mac is normally between $150 and $250. For the processing and licensing fee of $16, your non-profit can get a copy that was donated by Microsoft. Adobe Illustrator, the vector based graphics program, normally would cost you about $300 to $400. The administration fee for Adobe Illustrator is just $55.
And TechSoup can also help you get hardware and training. If you look on their site you will find everything from training material teaching you how to use the technology to discussion boards where other nonprofit organizations help each other. Recent posting have covered topics as diverse as electing the right accounting program for a church to how to reduce paper use to control costs and how to write a grant proposal to get new camera equipment for schools.
The resources are out there. If you are a non-profit, you can’t afford not to check them out. And while you are on the site, subscribe to their newsletter! It is stocked full of great tips, recent offerings, and the latest news.
Tags: advice, business, charity, non-profit, nonprofit, not-for-profit, Office, software
